Forever Fitness was born out of
a young entrepreneur’s idea to
develop a brand and prototype
for an un-staffed twenty-four
hour fitness facility to serve a
niche market of “pressed for
time” professionals. Vernacular
Studio worked with the owner to
create a low-cost upfit
prototype that balanced an
unpretentious modern interior
with simplicity and flexibility.
The design emphasized the
creative use of affordable and
common materials, where the
visual aesthetic is the tectonic
detail rather than the material
itself.
The plan incorporates a new
member vestibule that includes a
multimedia presentation about
the fitness facility where the
potential client can learn about
the facility and join without
ever talking to a staff member.
Member entrance to the facility
is controlled through a
biometric security system while
visual security is monitored
remotely through an online
security management system.
a young entrepreneur’s idea to
develop a brand and prototype
for an un-staffed twenty-four
hour fitness facility to serve a
niche market of “pressed for
time” professionals. Vernacular
Studio worked with the owner to
create a low-cost upfit
prototype that balanced an
unpretentious modern interior
with simplicity and flexibility.
The design emphasized the
creative use of affordable and
common materials, where the
visual aesthetic is the tectonic
detail rather than the material
itself.
The plan incorporates a new
member vestibule that includes a
multimedia presentation about
the fitness facility where the
potential client can learn about
the facility and join without
ever talking to a staff member.
Member entrance to the facility
is controlled through a
biometric security system while
visual security is monitored
remotely through an online
security management system.
001. INTERIOR
FOREVER FITNESS
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