Raleigh, NC
1300 SF

This small retail upfit began with a cold shell and an enthusiastic client who was determined to corner a niche maternity market on a limited upfit budget. To remain cost effective, design opportunities were created by utilizing inexpensive materials in new, creative ways.

To reflect the simple - yet modern - aesthetic of the merchandise, the interior architecture was designed as an extension of the retail offerings. Through the use of well-conceived retail design principles, the strategic layering of lighting, and the incorporation of built-in displays and fixtures, the store’s interior is able to remain open and uncluttered, providing the consumer with a shopping experience that reduces “retail fatigue”, thus increasing volume and rate of sales.